SurChoice incentivizes customers to pay with cash, check and debit. Allowing you to keep more of what you earn. Our passion is to help small and medium size businesses retain profits without having to increase prices. To empower them, help them be informed and truly in a better position than they were before reaching out to us. More importantly, educating them and their consumers on why surcharging is a great thing for savings, but the consumers as well. Surcharging is an important step to keep prices fair for all customers, reducing inflation, margin erosion, and giving our / your customers a choice… A choice on how to pay, how to save and how to prevent future increases at their favorite merchants.